One Fc signs long term deal with ESPN Asia

“You arrive, there’s a red carpet, you’ve got hundreds of paparazzi photographers that are on the red carpet, and you sort of walk it like a Grammy show. It’s really a night to come out to because it’s the biggest show in town. We’ve got a lot of fan interactive experiences with sponsors—our newest sponsor is Chevrolet,” Cui said. “Our ring girls are hugely popular; they’re there for pictures with fans.” And as exciting as the walk into the stadium is at a ONE FC show, Cui says it’s the experience inside the stadium that is the true pièce de résistance.

“You enter the stadium, and it’s like a rock concert atmosphere that makes the hair on your arms stand on end. It’s electrifying. The lights are going, and it’s a full on sports entertainment experience for our fans the moment they step through those doors,” he said.

“This is a world class show. It’s why we have a 10-year television deal with ESPN. It’s why broadcasters from around the world are buying our content as well. My background is in sports media and events and entertainment, so putting [on] a quality and world-class show is second nature for me and my team.”

Johan Lofgren wrote:It would be awesome if ONE could get the money to sign the top UFC fighters. Zuffa doesn´t own the fighters, UFC is just one of many promotions. I´ve never really liked the UFC product and it´s time for a change. Soon fans from all over the world will discover and start supporting rising promotions like ONE, M-1, Bellator, KSW, DEEP and Legend.