Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport?

Mon Dec 30, 2013 7:35 am

From the UG. Things are changing rapidly... Very Happy

http://www.mixedmartialarts.com/mma.cfm?go=forum.posts&forum=1&thread=2269919&page=1

13 hours ago

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FadeToBlack

Member Since: 4/5/08
Posts: 1870

Wouldn't it make more sense to get MORE FANS exposed to your niche product to expand your fan base than to keep charging the SAME PEOPLE more money for your content?

For example, why are old fights not downloadable for free on YouTube or on-demand?

What LONG TERM benefit does it have for Zuffa to have new people refuse to pay to watch your old classic fights for the first time, in favor of getting existing hardcore fans to pay to rewatch these fights?

It seems short-sighted.

As long as the very best athletes your sport has to offer are predominantly offered on a pay-to-view basis, I find it incredibly hard to envision "World Fucking Domination".

What's the deal Dana? Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? Apple

Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? Apple

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GarlicSauce Member Since: 9/13/12 Posts: 1362	I agree. What's the deal, Dana? - hands akimbo -

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Tilla Member Since: 10/13/12 Posts: 3051	in.

9 hours ago

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ProteinOverdrive

Member Since: 11/20/08
Posts: 14161

I'll tell you why.

Because the UFC is a stale product. It's garbage, simple as that. And the people in charge don't have an ounce of creativity in them.

The product has been literally the same for how long now? How many years?

How about trying something new? Changing up things a little, maybe improving the product?

How about trying a new technology? Super slow-motion replays, different camera angles, referee cams, ramp, something, anything, experiment, try it.

How about something as simple as, making fighters square up to the crowd during the weigh-ins so they can get a better gauge at their size difference. How about taking a different view of the fighter stare downs inside the cage, from the side to see the fighter staring, something like this:

http://25.media.tumblr.com/tumblr_m9p6otm4ey1r8dq6ho1_500.gif

How about changing that awful, fucking trailer trash intro music?

But Nope... they don't touch it. Why? Because the machine started working somehow, they don't know how and now "Nobody touch anything! The fucking thing works somehow, DO NOT TOUCH IT!"

The UFC started working despite Dana White, not because of him. It was just the right time for the fad, after the fad dies down, it is then the results of the CEO that show, whether the product maintains its popularity and as you can see, the UFC is not growing at all, in fact it is losing people's interest.

The machine is malfunctioning, they don't know why and like a typical shitbags that they are, instead of having a look at what is really up with it and fixing it, they panic and say "Fuck, push the gas pedal! We are slowing down! Increase the PPV price, increase the streaming price, put a price on everything!."

UFC is simply, amateur hour. It's a trashy product, run by an equally trashy, classless, foul-mouthed vapid simpleton of a president. Guy living out his fighter fantasies.

People in charge of the UFC want to invest an absolute minimum in the product.

You want to see a real pro? Check out Richard Schaefer. Dana White isn't qualified to tie that guy's shoe laces.

Japanese Yakuza had much more creativity than the Italian Mafia. If it hadn't been for the fucking asshole Japanese politicians, the UFC would still have only two heavyweights fighting each other over and over.

The UFC has an aura of a prison, it feels like a prison fighting championship, run by a powertripping warden instead of an arena for warriors on top of the mountain, which PRIDE felt like.

So, yea, that's why UFC charge for everything and still fail.

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Dougie 458 Member Since: 8/20/03 Posts: 105148	The extra $5 was for camera man number 4's fart.

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crazydave 113 Member Since: 12/3/02 Posts: 33543	cuz.

8 hours ago

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THERE WAS A GLITCH IN THE MATRiX 17 Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? Arrow_up

Member Since: 4/20/05
Posts: 9456

ProteinOverdrive - I'll tell you why.

Because the UFC is a stale product. It's garbage, simple as that. And the people in charge don't have an ounce of creativity in them.

The product has been literally the same for how long now? How many years?

How about trying something new? Changing up things a little, maybe improving the product?

How about trying a new technology? Super slow-motion replays, different camera angles, referee cams, ramp, something, anything, experiment, try it.

How about something as simple as, making fighters square up to the crowd during the weigh-ins so they can get a better gauge at their size difference. How about taking a different view of the fighter stare downs inside the cage, from the side to see the fighter staring, something like this:

http://25.media.tumblr.com/tumblr_m9p6otm4ey1r8dq6ho1_500.gif

How about changing that awful, fucking trailer trash intro music?

But Nope... they don't touch it. Why? Because the machine started working somehow, they don't know how and now "Nobody touch anything! The fucking thing works somehow, DO NOT TOUCH IT!"

The UFC started working despite Dana White, not because of him. It was just the right time for the fad, after the fad dies down, it is then the results of the CEO that show, whether the product maintains its popularity and as you can see, the UFC is not growing at all, in fact it is losing people's interest.

The machine is malfunctioning, they don't know why and like a typical shitbags that they are, instead of having a look at what is really up with it and fixing it, they panic and say "Fuck, push the gas pedal! We are slowing down! Increase the PPV price, increase the streaming price, put a price on everything!."

UFC is simply, amateur hour. It's a trashy product, run by an equally trashy, classless, foul-mouthed vapid simpleton of a president. Guy living out his fighter fantasies.

People in charge of the UFC want to invest an absolute minimum in the product.

You want to see a real pro? Check out Richard Schaefer. Dana White isn't qualified to tie that guy's shoe laces.

Japanese Yakuza had much more creativity than the Italian Mafia. If it hadn't been for the fucking asshole Japanese politicians, the UFC would still have only two heavyweights fighting each other over and over.

The UFC has an aura of a prison, it feels like a prison fighting championship, run by a powertripping warden instead of an arena for warriors on top of the mountain, which PRIDE felt like.

So, yea, that's why UFC charge for everything and still fail.

"Japanese Yakuza had much more creativity than the Italian Mafia. If it hadn't been for the fucking asshole Japanese politicians, the UFC would still have only two heavyweights fighting each other over and over"

"The UFC has an aura of a prison, it feels like a prison fighting championship, run by a powertripping warden instead of an arena for warriors on top of the mountain, which PRIDE felt like"

SOOOOOOOO True! Very Well said! VTFU!

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inf0 174 Member Since: 7/29/02 Posts: 69656	feraris don't drive themselves bitches cough up DFW needs GAS

8 hours ago

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Captfireeyes 15 Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? Arrow_up

Member Since: 3/28/10
Posts: 1266

ProteinOverdrive - I'll tell you why.

Because the UFC is a stale product. It's garbage, simple as that. And the people in charge don't have an ounce of creativity in them.

The product has been literally the same for how long now? How many years?

How about trying something new? Changing up things a little, maybe improving the product?

How about trying a new technology? Super slow-motion replays, different camera angles, referee cams, ramp, something, anything, experiment, try it.

How about something as simple as, making fighters square up to the crowd during the weigh-ins so they can get a better gauge at their size difference. How about taking a different view of the fighter stare downs inside the cage, from the side to see the fighter staring, something like this:

http://25.media.tumblr.com/tumblr_m9p6otm4ey1r8dq6ho1_500.gif

How about changing that awful, fucking trailer trash intro music?

But Nope... they don't touch it. Why? Because the machine started working somehow, they don't know how and now "Nobody touch anything! The fucking thing works somehow, DO NOT TOUCH IT!"

The UFC started working despite Dana White, not because of him. It was just the right time for the fad, after the fad dies down, it is then the results of the CEO that show, whether the product maintains its popularity and as you can see, the UFC is not growing at all, in fact it is losing people's interest.

The machine is malfunctioning, they don't know why and like a typical shitbags that they are, instead of having a look at what is really up with it and fixing it, they panic and say "Fuck, push the gas pedal! We are slowing down! Increase the PPV price, increase the streaming price, put a price on everything!."

UFC is simply, amateur hour. It's a trashy product, run by an equally trashy, classless, foul-mouthed vapid simpleton of a president. Guy living out his fighter fantasies.

People in charge of the UFC want to invest an absolute minimum in the product.

You want to see a real pro? Check out Richard Schaefer. Dana White isn't qualified to tie that guy's shoe laces.

Japanese Yakuza had much more creativity than the Italian Mafia. If it hadn't been for the fucking asshole Japanese politicians, the UFC would still have only two heavyweights fighting each other over and over.

The UFC has an aura of a prison, it feels like a prison fighting championship, run by a powertripping warden instead of an arena for warriors on top of the mountain, which PRIDE felt like.

So, yea, that's why UFC charge for everything and still fail.

Great post.

When I show someone one of my PRIDE DVDs they are blown away by the intro. The fireworks, introductions, and overall presentation of the product feels like a special event. The UFC does the same thing over and over. Metal music intro, fighter walks through the crowd, gets in the cage, fight (only exiting part), talk with Joe and leave. Rinse and repeat.

It generally feels like they take the cheapest route possible, charge as much as possible, and tell everyone it's the biggest thing in UFC history. Its gotten old and stale. But i'm sure they are making huge profits, which is all that really matters... Right... Right??? Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? Droid

Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? Droid

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MMA Girls 27 Member Since: 12/5/06 Posts: 1686 Joanne, MMA Girls	subbed

Mon Dec 30, 2013 11:08 am

What do you guys think will happen when Zuffa/UFC goes down? I think that´s when the second golden age of mma begins.

I´m so sick of the Zuffa version of mma. Imagine if the boxing fans had to watch the best boxers in a cage with crappy rules, that´s how I feel.

Mon Dec 30, 2013 12:14 pm

I was going to post that but I kind forgot to put post that.

Mon Dec 30, 2013 12:30 pm

I feel a bit of a shift going on lately with fans.

Maybe I'm an optimist, but it seems like more people than ever are starting to take notice of ZUFFA's corruption.

That will be good for the fans, good for the fighters, good for the sport, bad for zuffa.

Mon Dec 30, 2013 3:03 pm

Zuffas tactics have always been to over-hype and dupe dumb fans into thinking their product is better than it is, other than actually investing money into it and actually making it better. its a business tactic based in greed, and its shitty. The people here realize it for what it is because most of us started with Pride and started watching in the older better days of MMA. unfortunately 90% of the fans are newer and stupid or uneducated with little knowledge of the sport and have grown up with the UFC and been immersed in the ZUFFA hype and brainwashing and buy right into it. Simple answer - the fans are stupid and Zuffa doesn't have to improve they're still making shit tons of money and that's all they care about, the money not the sport. Its also why they buy out their competition, its cheaper to keep a shittier product by having no competition, than to up their game, improve their promotion and invest in it.

Mon Dec 30, 2013 8:53 pm

KSW wrote:What do you guys think will happen when Zuffa/UFC goes down? I think that´s when the second golden age of mma begins.

I´m so sick of the Zuffa version of mma. Imagine if the boxing fans had to watch the best boxers in a cage with crappy rules, that´s how I feel.

Johan I don't think that the UFC/Zuffa will ever completely go away, but I do think a huge downfall will happen where they will have to dial back and be forced to make major changes to survive including opening up to co-promotion! The fertittas will be forced to remove Dana White to stay afloat they will be forced to hire a real professional as president. Then we will see with co promotion the best fighting the best Fighters getting paid better higher level athletes will then start seeing MMA as a real option and then we will see the sport truly grow!

Mon Dec 30, 2013 9:57 pm

I unfortunately don't think Zuffa will go down anytime soon due to all the TV contracts and such. But it's no secret their product has stagnated and become stale. It has entered reality TV territory where it's dime-a-dozen mindless "entertainment" designed for the absolute lowest common denominator of society. It is no longer the fresh and unique experience that it was during the prime days of MMA. The UFC is both a success and a failure. It is a success in the sense that it has become mainstream. But it is a failure in the sense that it has not come anywhere close to where Dana White had envisioned it being (bigger than soccer, American football, etc.)

Zuffa and their fans thought the sport would continue to get bigger while other combat sports would fade into oblivion, but we are seeing the opposite happen. Boxing has had a renaissance so to speak, and now we are seeing Glory kickboxing on cable TV improving show after show in the ratings. Meanwhile, UFC PPV buys and TV ratings are way down. It is time for the them to shake things up somehow, but they are too stuck in their ways. They won't disappear, but I don't foresee anything substantial happening with them anymore.

Mon Dec 30, 2013 10:19 pm

Zuffa is forced to charge you more now that all of their cash cows are gone and have no way of making bank like the used to with GSP, Brock, Anderson.

The end is nearfor ZUFFA Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? 550350388

Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? 550350388

Tue Dec 31, 2013 12:19 am

It's sad it took a mild price jump and a stupid service to make people realize how shitty of a product the UFC really is. Like they just NOW realized they've been watching the same fucking thing over and over again? People are soulless.

Tue Dec 31, 2013 7:09 am

AudaxSmoke wrote:It's sad it took a mild price jump and a stupid service to make people realize how shitty of a product the UFC really is. Like they just NOW realized they've been watching the same fucking thing over and over again? People are soulless.

The straw that broke the camels back was bound to happen eventually

glad people are seeing it now

I will say ufc has changed it up with camera angles like the floor cam....but lets not act like bellator weren't doing that before them Rolling LMAO

Tue Dec 31, 2013 7:11 am

RussianTopTeam wrote:

The end is nearfor ZUFFA

I really believe zuffa is gonna enter some dark times soon that will force them to downscale

it seems there having more success with events in different countries like brazil than they are on ppv.

i can see there profits falling with no brock, anderson, gsp

Tue Dec 31, 2013 4:06 pm

stu3ufc wrote:

AudaxSmoke wrote:It's sad it took a mild price jump and a stupid service to make people realize how shitty of a product the UFC really is. Like they just NOW realized they've been watching the same fucking thing over and over again? People are soulless.

The straw that broke the camels back was bound to happen eventually

glad people are seeing it now

I will say ufc has changed it up with camera angles like the floor cam....but lets not act like bellator weren't doing that before them

Bellator is North America's true hope for MMA Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? 2750705302

Tue Dec 31, 2013 4:13 pm

AudaxSmoke wrote:

stu3ufc wrote:

AudaxSmoke wrote:It's sad it took a mild price jump and a stupid service to make people realize how shitty of a product the UFC really is. Like they just NOW realized they've been watching the same fucking thing over and over again? People are soulless.

The straw that broke the camels back was bound to happen eventually

glad people are seeing it now

I will say ufc has changed it up with camera angles like the floor cam....but lets not act like bellator weren't doing that before them

Bellator is North America's true hope for MMA

The way I see ufc is like this ->EA+FOXnew+WWE=UFC

Tue Dec 31, 2013 5:35 pm

kayneoTheRisingWarrior wrote:

AudaxSmoke wrote:

stu3ufc wrote:

AudaxSmoke wrote:It's sad it took a mild price jump and a stupid service to make people realize how shitty of a product the UFC really is. Like they just NOW realized they've been watching the same fucking thing over and over again? People are soulless.

The straw that broke the camels back was bound to happen eventually

glad people are seeing it now

I will say ufc has changed it up with camera angles like the floor cam....but lets not act like bellator weren't doing that before them

Bellator is North America's true hope for MMA

The way I see ufc is like this ->EA+FOXnew+WWE=UFC

UFC is so confused about what fans it's trying to go after, just mash a bunch of unoriginal stuff together and call it a product. Laughing

Tue Dec 31, 2013 5:38 pm

UFC would be so much better if they just focused on quality fights and not putting their watered down product weekly in random countries that hardly have a fan base such as japan.

Tue Dec 31, 2013 7:59 pm

Exactly. They overestimate the power of their brand. But they love cheap labor so they continue to put on these weak watered down shows. Sweatshop MMA is what it is.

Tue Dec 31, 2013 8:02 pm

AudaxSmoke wrote:It's sad it took a mild price jump and a stupid service to make people realize how shitty of a product the UFC really is. Like they just NOW realized they've been watching the same fucking thing over and over again? People are soulless.

The truth has been spoken. ufc banned

Tue Dec 31, 2013 8:03 pm

so they like this pirat

Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport? 5stic

Fri Jan 03, 2014 2:59 am

UFC wants to become like the WWE

Put on weekly shows on TV with jobbers and hype up their PPV cards with fake story lines (TUF).

Fri Jan 03, 2014 11:43 am

UFC might be on BTSPORTS 9pm saturday

Sat Jan 04, 2014 12:27 am

I have always felt that the UFC's failure to change a single thing is all business man mindset. If you hear the executives talk, they will describe the UFC as a 'product'. They are not putting on a show, or creating events, they are selling a product. A product is all about brand recognition. So the UFC has to be the same thing wherever it goes for a good long time.

Sat Jan 04, 2014 6:02 pm

so in the year 2022 you will be hearing the gladiator theme music just as much as you did in 2002

Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport?

Why does Zuffa charge for EVERYTHING, yet fail... to GROW interest in the sport?

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