Marketing agency cuts ties with UFC over "unfair treatment" of fighters

We announce that, from this date, 9ine Sports & Entertainment withdraws from any negotiations involving the UFC, its events or fighters. The agency does not believe in the new model adopted by the company in attracting sponsorship and believes that this directly hurts all athletes from the organization, and also the companies that supported and backed the UFC for many years.

The history between 9ine and UFC is old. We were the first sports and entertainment marketing agency to dive right into projects proposed by the company. We were also pioneers while working the image of fighters like Anderson Silva, Junior dos Santos and most recently Vitor Belfort. All champions and references in their categories.

But not only from business becomes a big company. We have principles based on the vision of a former athlete and sports fan. Our president, Ronaldo Nazario, does not tolerate seeing an organization change its sponsorship funding rules and fighter remuneration -- arbitrarily -- without taking a stand.

Therefore, 9ine leaves the ‘UFC business' while taking a stand as to what we believe is unfair to athletes, true warriors who make a living with MMA. To them, we wish every success and wisdom to deal with the difficulties that lie ahead.





We should make a list of all the disgruntled parties that have spoken out, boy Cotted or straight up left the UFC over recent reebok and other issues the UFC has burdened the industry with.

Good.

wont make a shred of difference to the UFC

only affects the fighters who are losing the sponsor.

Looks like this agency saw they wouldnt be making any return in sponorsing fighters outside of the UFC and decided to cry wolf

Belfort's wife Joana Prado has shared some impressive info with ESPN, as she told them "The Phenom" has lost millions because of the Reebok deal, including the 9ine pullout:

"As a business woman, I understand why 9ine cut ties with the UFC. Vitor has lost millions for years because of the new sponsorship policy. Thank God he is an athlete whose reach goes beyond the cage and he has other businesses. Fighting has become a hobby, but he was harmed much like the other fighters with this new business model. We have a great relationship with Ronaldo (9ine's owner) and all the 9ine crew. We wish them success."
http://http://www.bloodyelbow.com/20...-wife-mma-news

That link isnt working peretti

How is everyone happy with the reebok deal Dana?

You have fighters literally being robbed of millions.... He's stopped fighters from earning money from their own name and popularity

It seems like very few people are making out from this deal.

I didn't post a link.

fka wrote:That link isnt working peretti

http://www.bloodyelbow.com/2015/11/11/9710942/ufc-vitor-belfort-reebok-millions-wife-mma-news

Fka got confused peretti