USA Today exposes Dana White's "Best In The World" only in UFC crap

Looks like you can't fool all of the MMA people all of the time.

I've been saying for a long time that Dana & the Fertitta's relentless efforts to takeover MMA everywhere would be a double-edged sword for them. The bigger their empire gets and the more mainstream they try and take it... the more exposure they are going to get to 'rea'l journalists & 'real' sports analysts from 'real' sports media organizations.

Looks like things are finally starting to catch up with the Zuffa brain-trust from big time sports media that aren't intimidate by them at all. Their businesses go on with or without access to the UFC. There's going to be more and more critical commentary along with more and more tough questions from them to come. Be careful what you wish for boys...




"But Coker has always argued that his best fighters can thrive against any top talent, even those in UFC. It was an unprovable claim until Zuffa bought Strikeforce this year and quickly moved three of its champions to UFC: welterweight Nick Diaz; light-heavyweight Dan Henderson; and heavyweight Alistair Overeem.

Turns out Coker had a point." - USA Today


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Before his company bought Strikeforce, Zuffa President Dana White used to deride the rival promotion as a haven mostly for talent that was overrated, overpriced, over the hill, or some combination of all 3. The immediate success of Diaz and Henderson against 2 of mixed martial arts' all-time greats vindicates the scouting capabilities of Coker & former Strikeforce matchmaker Rich Chou. - USA Today






http://www.usatoday.com/sports/mma/post/2012-01-01/wins-in-ufc-vindicate-strikeforce-brand/594812/1

loving it, what a great start of the year.

Have a great UFC hype hunting season. Its great that these proper journalists are starting to pick up the bullshit that idiot zombie journalists brush off.

It's going to be great. These journalist aren't controlled by zuffa and never will be. Dana can't just threaten to not let these people have credentials because it will just get him bad press and expose him even more. Someone with accounts on other websites should post this there.

Lawal said it best

Aficionados of mixed martial arts should focus on individual fighters rather than promotions, Lawal says.

"One thing about (the) MMA community is, they're stuck in the organization thing," he says. "Some people are slave to a brand because some brands are stronger than the others. I just think that it's about the fighter, not the organization.

Good article, I hope we will see more of this in the future. UFC is just a brand.

Great article and great that it's published by someone from a large news group that has a large audience.

^That's true, this will reach more casual viewers than any article on zuffadog or any other MMA website ever thought about.

Brotha DAG shedding light on a great article!

LOVE IT.

Thanks for posting.

Bring on the BIG PLAYERS in mainstream media.

Excellent article.

Great read