ONE Fighting Championship™ announces 10-year deal with ESPN STAR Sports

30 January, 2012 - Singapore: ONE Fighting Championship™, Asia’s largest MMA organization, announces a 10-year media partnership with ESPN STAR Sports, Asia’s biggest sports content provider. This partnership marks the largest MMA media deal in Asian history and includes showcasing the best Asian mixed martial artists against one another through a series of events across all the major cities in Asia.

Victor Cui, CEO of ONE Fighting Championship, said, “Asia has been the birthplace and home to martial arts for the last 5,000 years and ONE Fighting Championship has a vision of bringing mixed martial arts to the 3.9 billion people living in Asia. ESPN STAR Sports, Asia’s biggest provider of sports content, is a wonderful partner to help with that mission.”

Adam Zecha, Executive Vice President, Head of Sales (SEA), ESPN STAR Sports, said, “ESPN STAR Sports has always been at the forefront in offering innovative and engaging programming to sports fans across the region. We have successfully showcased a diverse range of combat sports events to fans, and with this long-term partnership with ONE Fighting Championship, mixed-martial arts sports fans can now look forward to more exciting action on our networks.”

ONE Fighting Championship will be hosting events in Jakarta on February 11 and in Singapore again on March 31 featuring the best Asian mixed martial artists and world champions. The full calendar of events for the rest of 2012 will be announced in the near future.

fuck yeah, good for ONE FC! Victor making some good moves, Zuffa stands no chance in central Asia.

AudaxPowder wrote:fuck yeah, good for ONE FC! Victor making some good moves, Zuffa stands no chance in central Asia.

Zuffa will never become GLOBAL.

Awesome news. Hopefully the DREAM and ONE FC partnership with most the rest of Asia can bring big things to the future of the sport throughout Asia.

One problem is Legend FC who appears to be wanting to go head-to-head with ONE FC when the organizations should be working together as ONE FC is trying to do. We have enough of Zuffa being at war with every promotion under the sun. The organizations outside Zuffa need to work together to build new stars and cross-promote and fighter share when necessary, not try to destroy each other.

Not saying that is what Legend is trying to do but it appears odd that they schedule their event on the same day as ONE FC and announce their ESPN broadcast deal the same day ONE FC announces their deal with ESPN STAR Sports.